How do intermediaries primarily add value to a business transaction?

Intermediaries play a crucial role in business transactions by acting as facilitators between buyers and sellers. They create efficiencies in the market by bridging the gap that often exists due to distance, knowledge gaps, or resource limitations.

By facilitating transactions, intermediaries help to streamline the process of buying and selling goods or services. They can offer expertise in connecting the right buyers with the right sellers, handling negotiations, and ensuring that all parties are informed about pricing, product availability, and delivery. This connectivity often results in a smoother transaction process, reducing the time and effort required for both buyers and sellers.

Other options present activities that may contribute to business operations but do not capture the primary value-added role of intermediaries. For example, while providing storage facilities and managing customer service complaints are important aspects of business logistics and customer relations, respectively, they do not directly relate to the intermediary's main function in facilitating transactions themselves. Increasing the price of goods does not represent value addition in the context of transactions; rather, it can deter buyers and disrupt the market dynamics.