What is a lean startup?

A lean startup is a methodology that emphasizes rapid product iteration and customer feedback, which allows entrepreneurs to test their ideas quickly in the market and make adjustments based on real user responses. This approach enables startups to minimize waste and optimize resources by developing minimum viable products (MVPs) that can be released to early adopters. The feedback received from these users is critical, as it informs the next steps in the product development process, fostering innovation and adaptability.

This method stands in stark contrast to traditional business models that may focus on extensive planning and fixed operations, as well as strategies that prioritize large-scale production before confirming market demand. By valuing direct consumer insights and embracing agility, lean startups can more effectively navigate the complexities of launching and scaling new products.