What is a pitch deck typically used for?

A pitch deck is an essential tool used primarily to provide an overview of a business plan to prospective investors. It serves as a visual presentation that summarizes the key components of a business idea, including the problem being addressed, the solution offered, market analysis, business model, competitive landscape, and financial projections. The purpose of the pitch deck is to effectively communicate the vision and potential of the business, allowing investors to quickly grasp the essential elements and make informed decisions about their potential investment.

Creating a marketing strategy, training new employees, or outlining a financial budget are important activities in business operations, but they do not align with the primary function of a pitch deck, which is focused on securing investment by highlighting the business's opportunities and plans.