What is an elevator pitch?

An elevator pitch is specifically designed to effectively communicate the essence of an idea, product, or service in a very short amount of time, typically around 30 seconds to a minute. The goal is to be both persuasive and engaging, capturing the listener's interest quickly, just as one might do in an elevator ride—hence the name.

The key characteristics of an elevator pitch include its brevity, focus on an idea, and persuasive nature. It is not meant to be a detailed business plan or comprehensive marketing strategy; rather, it serves as a snapshot that can pique interest and encourage further discussion. This approach makes it an invaluable tool for entrepreneurs looking to gain the attention of potential investors, partners, or customers in a competitive marketplace.