What is an indirect agent in the context of marketing?

In the context of marketing, an indirect agent is best described as an intermediary who assists in the sale and promotion of products without taking ownership of those products. This includes roles such as brokers, commission agents, and sales representatives who facilitate transactions between the producer and the end consumer. By providing promotional support and connecting sellers with buyers, these intermediaries play a critical role in the distribution process, allowing manufacturers to focus on production while maximizing their market reach through established networks.

The correct understanding of this role emphasizes its function in enhancing the flow of goods to market, which is essential for many businesses, especially those that may not have the resources or networks to do so directly. This approach contrasts with full ownership, where a direct agent would buy and manage the inventory, which does not apply to this definition. The other options, such as a person who only buys products or an exclusive distributor, reflect different functions within the distribution ecosystem that do not align with the specific characteristics of an indirect agent.