What is guerilla marketing?

Guerrilla marketing is an unconventional, low-cost marketing strategy that focuses on creative and innovative tactics to promote products or services in an unexpected way. The goal is to generate maximum results from minimal resources, often using surprising or engaging methods to attract attention and create buzz. This type of marketing relies heavily on imagination and a deep understanding of the target audience, allowing businesses, especially small to medium-sized enterprises, to compete effectively without the need for significant financial investment.

Unlike traditional marketing strategies that may rely on extensive advertising budgets or established channels, guerrilla marketing harnesses the power of local environments, community engagement, and viral aspects of social media to achieve their marketing goals.