What is the primary function of intermediaries in the market?

The primary function of intermediaries in the market is to connect buyers and sellers without owning the products. Intermediaries, such as wholesalers and retailers, facilitate the exchange of goods by acting as a bridge between producers and consumers. They help in streamlining the distribution process, making it easier for products to reach the end user. This role includes tasks like managing inventory, providing market information, and offering promotional support, which all contribute to efficient market transactions.

By not owning the products, intermediaries can focus on providing value through services like logistics, sales support, and customer service, which ultimately leads to a more efficient marketplace. This approach allows manufacturers to concentrate on production and innovation while intermediaries handle the sales and distribution aspects effectively.