What is the primary goal of defining and designing work?

Defining and designing work primarily aims to align work roles with organizational goals. By clearly defining roles and responsibilities, organizations can ensure that each position contributes toward the overall objectives of the business. This alignment helps to create a cohesive strategy where every employee understands how their work supports the larger mission and vision of the organization. It also facilitates better performance management and helps identify training or resource needs, which ultimately enhances efficiency and productivity.

While streamlining operations, ensuring employee satisfaction, and maximizing marketing efforts can be important aspects of an organization's strategy, they are not the main focus of work design. The core purpose centers around clarifying expectations and ensuring that every task aligns with the goals of the organization, which drives overall success and effectiveness.